On the morning of October 16, 2021, China Shandong Province Automobile Aftermarket Industry New Transformation Summit Forum and 2021 Casf China Tour (Jinan Station) was grandly opened at the Grand Mercure Hotel by AccorHotels in Jinan Sunshine 100!

As the 17th stop of Kasf China Tour, all outstanding representatives in the industry gathered together to discuss the future development trend of the industry;

The theme of the conference is "integration and ingenuity, and ingenuity to break through".

Focus on the automotive aftermarket in Shandong, directly attack the pain points and difficulties in the industry, and have multi-party dialogues with auto repair factories, auto parts factories, parts factories and brand manufacturers to help the healthy development and steady progress of the automotive aftermarket in Shandong Province.

As an invited guest of this conference, Sun Huipeng, the representative and sales director of Nippon, gave a speech on the stage. Mr. Sun talked about Nippon's policies of empowering and benefiting dealers and terminal stores, as well as the current market of Nippon. strategy, so as to put forward the development concept of working together to create the future.

In the speech, Mr. Sun emphasized that it is necessary to open up a new marketing track concept with "brand dealers - dealers - terminal stores - mechanics - car owners" as the main body; for the market, the most critical in the marketing chain. The two rings are distributors and terminal stores.

Distributors are the community of shared future for the company. In order to avoid the unbalanced development of distributors, the company benefits the development of distributors through products, regions, policies and activities. At the same time, it is necessary to establish complete and personalized customized services for distributors. Experience, that is, thousands of people, thousands of stores, thousands of strategies, to maximize the protection of the interests of dealers and partners.

In the marketing chain, the role of terminal stores should not be underestimated. Terminal stores are the window for enterprises to serve customers. Nippon provides support for terminal stores through store operation support, data support, training support, etc. By vigorously helping partners such as distributors and terminals, we can achieve a win-win situation.

Nippon is willing to walk side by side with all partners, continue to innovate and develop, and jointly promote the construction and development of a new industry pattern. Until 2021, Ribon has been cultivating for 17 years, and has never changed its original intention to be a good engine oil in China; Ribon has never changed its original intention, constantly innovating and enterprising, with "integrity management, reputation first" as its creed, and international quality as its principle. Guarantee, committed to building a national lubricant brand recognized by the Chinese.